Discover the Lei Collection
Your personal lei – A tribute to memories, people, and moments
Aloha – after two years of work, we are delighted to finally present you with a very special project close to our hearts: the Lei Collection. With our new Lei Collection, we are inspired by the beauty and meaning of the famous Hawaiian flower necklace and invite you to tell your very own story in jewelry form – flower by flower, charm by charm.
Create your own lei necklace and charm jewelry here.
Design your lei now – the pre-sale starts on August 14, 2025.
What is a lei?
In Hawaii, a lei is much more than a flower garland. It symbolizes love, friendship, gratitude, and connection. Lei are given as gifts on special occasions—as a welcome, a sign of a new beginning, or as a loving farewell gesture.
Each flower in a lei carries meaning. Together, they form an emotional bond of memories and moments. This special symbolism forms the soul of our new collection.
The name PURELEI – inspired by the Aloha Way of Life
Our brand name PURELEI combines two special elements: The English word "pure", which stands for purity, naturalness, and clarity – and "lei", the Hawaiian word for the flower garland that symbolizes love, connection and appreciation.
PURELEI stands for a lifestyle inspired by the Aloha Way of Life – an attitude that celebrates togetherness, mindfulness, and the beauty of small moments.
With the Lei Collection, we make this very feeling wearable for you – charm for charm, memory for memory.
Design Your Own Lei
The Lei Collection consists of an elegant charm necklace and a charm bracelet, whose design is reminiscent of a lei made of pikake blossoms. It is complemented by lovingly designed flower charms and trendy bubble charms. Create your own necklace and jewelry.
What makes it special: You decide what meaning each charm has for you.
🌸 A flower for a special person.
🌼 A charm for a moment that has shaped you.
💮 A memory you'll always want to carry with you.
This is how your very own personal lei is gradually created – as unique as you are.
Jewelry that grows with you
What's special about the Lei Collection? It grows with you. It reflects your journey. You can add to your necklace or bracelet again and again – when you open a new chapter, when you want to remember something, or when you give something special to someone. With each charm, your story continues to grow.
This is how an accessory becomes an emotional symbol. Charms become stories – your stories. And your lei will become a symbol of everything that truly matters.
Lei Collection - Design your own jewelry – create your own personal lei with PURELEI.
With love. With meaning. With Aloha.
With love, PURELEI
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